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WhatsApp Business API Gets New Updates to Help Businesses Communicate With Customers More Quickly

Facebook-owned WhatsApp said it had cut down the time from weeks to just five minutes.

WhatsApp Business API is getting a slew of updates aimed at making it easier for businesses to get started with the social messaging platform, and allowing customers to quickly communicate with those businesses, the Facebook-owned messaging company announced during Facebook's F8 Refresh on Wednesday. The company said that it had tweaked the WhatsApp Business API to make onboarding possible in just five minutes, from “weeks”. WhatsApp is also bringing new messaging features to ease communication between people and businesses. The latest announcements are likely to help WhatsApp attract new businesses and bring them closer to their potential customers.

One big change that WhatsApp announced at F8 Refresh is the faster experience for businesses to start using the WhatsApp Business API. “Whether a business wants to work with a business solution provider or get support directly from Facebook in the future, these improvements will make it easier for more medium and larger businesses to have customer conversations on WhatsApp,” WhatsApp said in a statement.

In addition to faster onboarding, WhatsApp is improving the way businesses communicate with their customers using the API. It said that since businesses were limited to sending timely notifications, it is bringing support for more types of messages. These will, for instance, allow people to know when an item is back in stock or simply receive additional information about a listed product.

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