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  Video is taking the Internet by storm and for good reason. Video is probably the closest you can get to face-to-face communication and as a result, its effect is way more powerful than what a free essay writers blog, a picture can do.

  
  

  It is estimated that by the year 2016, online video has a reach of over 1.5 billion people. This is a huge market and marketing professionals are starting to take note of it.

  
  

  The Current State of Video

  
  

  Today, close to 800 million people watch online video. YouTube users in particular watch 6 billion hours of video each month.  To satisfy this mass video consumption, over 100 hours of video are uploaded every minute.

  
  

  Breaking down these figures even further, over 6 billion hours of free essay generator are watched each month – This is almost an hour for each person on Earth. What is even more amazing is that this figure is 50% more than last year.

  
  

Think about this; over 4 billion videos are viewed a day and more video is uploaded onto YouTube in one month than what the 3 major US networks created in the last 60 years.  This content however is not just being consumed in the states. Over 70% of all YouTube traffic comes from outside the US.

 What is Fuelling this Growth?

A number of factors can be attributed to this massive growth, especially on YouTube. The rise of social networks like Facebook and Twitter has accelerated the discovery and sharing of online video as can be seen from these stats below:

1. Each minute 700 hours of YouTube videos are shared each minute.


2. 100 million people Like, Share, Comment, +1 etc YouTube videos every week.


3. Over 500 years of YouTube videos are watched every day on Facebook.


4. Every minute there are 500 tweets with a YouTube link.


5. More than 50% of YouTube videos have been rated or commented on.

Interestingly, mobile makes up almost 40% of YouTube’s global watch time with YouTube being available on hundreds of millions of devices, which may provide a clue as to where you can expect the next wave of YouTube subscribers to come from.

Intriguing Video Marketing Stats

Now that you know the power and influence of online video, would it not make sense to use it as part of your marketing efforts? Video has been shown to affect your email marketing, product and service delivery, and content marketing tactics substantially.

In fact:

1. Email opt-outs can be reduced by more than 75% with video content


2. 46% of people would be willing to seek out more info about your products and services if they saw an online video.


3. Over 70% of B2B marketers use some form of online video in their overall  marketing strategies.

You may probably have come across video ads if you visit a lot of websites, including video.

Did you know:

1. 26% of people who viewed a video ad looked for more info about the video subject?


2. 22% visited the website that was named in the ad


3. 15% actually visited the company represented in the ad


4. 12% purchased the specific product that had been featured in the ad

The bottom line? Video ads really do convert and hence their increasing usage.

According to SEOmoz, blog posts that incorporate video have three times more inbound links than those without.  This is further authenticated by the fact that an average user will spend 88% more time on websites with video. What is more, click through rates on emails with video is more than 90%.

The Future of Video

It is estimated that soon, two thirds of the world’s mobile data traffic will be video. Video increases purchase intent by 97% and brand association by 139%. As the saying goes, if a picture is worth a thousand words and a video is worth a million. According to Brainshark, one minute of online video is equivalent to about 1.8 million written words.

There is no doubt video will continue to see growth in the coming years.

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