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ns5393 · Mitglied Beiträge: 71

Although the term "social media tool" is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have.
It saves you time.
The goal of a social media tool is to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won't focus on quality. For more at social media tools

It helps you increase brand awareness.
One of the biggest benefits of social media is its ability to increase your brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind.
Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it's an Instagram scheduler like Later so you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness.
It's easy to use.
Social media tools are only a time-saver if they're easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.
It's affordable.
Social media tools should be affordable (and most of them are). Many high-quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories.
For more at social media tools

sahneschnitte · Mitglied Beiträge: 28

Good read. Very insightful.